Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah

Strategi Pemasaran dan Program Pemasaran Global di Pasar Indonesia

Rifaldi Dwi Syahputra (Unknown)
Putri Khairani Pratiwi (Unknown)
Rizka Azriani Tanjung (Unknown)
Suhairi Suhairi (Unknown)

Article Info

Publish Date
14 Jan 2024

Abstract

Globalization is a new challenge for companies in the implementation of marketing strategy. Due to globalization, companies are required to compete with world class companies that have large capital and higher quality products. Indonesia currently becomes the market target for global companies to enjoy huge profits, while the Indonesian companies lost the competition. This study aims to obtain global marketing strategy for Indonesian companies in Indonesian market. Research method used is descriptive analisys. Merger between adaptation of marketing strategies and standard marketing strategy is appropriate strategy in Indonesian market.

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Journal Info
Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Website

Abbrev

Maslahah

Publisher

Sekolah Tinggi Agama Islam Yayasan Pendidikan Ilmu Qur'an Baubau

Subject

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

bidang Ilmu Manajemen dan Ekonomi Syariah. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berbagai perspektif ekonomi Islam, keuangan publik Islam, keuangan Islam, akuntansi Islam, etika bisnis Islam, perbankan Islam, asuransi Islam, pemikiran ...