Entrepreneurship and Community Development
Vol. 2 No. 1 (2024): MAY 2024

Changes in Consumer Behavior Through Digital Transaction Counseling at the Student Cooperative (KOPMA)

Haholongan, Rutinaias (Unknown)
Anwar, Fajri Nurul (Unknown)
Mumtaz, Zufar Hafiz Islamazfar (Unknown)
Aisyah, Siti (Unknown)
Maharani, Fadillah (Unknown)
Wulandari, Putri (Unknown)

Article Info

Publish Date
15 May 2024

Abstract

This research aims to determine changes in consumer behavior through digital transaction counseling at Student Cooperatives (KOPMA). The method used in this research was observation, by providing counseling to 22 Kopma members on the STEI Indonesia campus in Jakarta. The research results show that the use of digital transactions can have a positive impact on consumer behavior. Students who want to make transactions in cooperatives will find it easier and more affordable with the use of digital transactions. The conclusion of this research is the importance of knowing the latest developments related to technology today, especially for daily needs such as easier payment transactions.

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Journal Info
Entrepreneurship and Community Development
Website

Abbrev

ecd

Publisher

Santoso Academy Network

Subject

Economics, Econometrics & Finance

Description

The Entrepreneurship and Community Development (ECD) Journal publishes community service and business development articles on all major entrepreneurship, the business community, community empowerment and applied technology topics. The ECDs mission is to offer a forum for the growing amount of ...