Business and Investment Review
Vol. 1 No. 6 (2023)

The Effect of Brand Image and Brand Trust on Gojek Customer Loyalty in Yogyakarta Through Customer Satisfaction as an Intervening Variable

Effendi, Agsendo Muhammad (Unknown)
Sumadi (Unknown)

Article Info

Publish Date
13 Dec 2023

Abstract

This study discusses the influence of brand image,brand trust, and user satisfaction on user loyalty Gojek in DI Yogyakarta. The measurement method uses multiple linear regression analysis to determine brand image,brand trust, and user satisfaction on user loyalty Gojek in DI Yogyakarta. The sample data was obtained from the questionnaire method. The sample used in this study was people of DI Yogyakarta who had filled out the questionnaires distributed. The number of questionnaires filled in and sampled were 95 respondend. Multiple regression results show that brand image, brand trust, and user satisfaction has a significant positive effect on user loyalty.

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Journal Info
Business and Investment Review
Website

Abbrev

birev

Publisher

CV. Lenggogeni Data Publishing

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

BIREV: Business and Investment Review covers all aspects of management, business and investment. Journal Scope: Strategic management, Human resource and performance management, Business environment, Marketing strategic, cost-volume-profit analysis, Cost analysis for pricing and cost management, ...