UMBARA Indonesian Journal of Anthropology
Vol 8, No 2 (2023)

Pengembangan Desa Wisata Religi Berbasis Budaya Lokal di Desa Nyatnyono

Rahmadani, Anisya (Unknown)
Gunawan, Gunawan (Unknown)



Article Info

Publish Date
31 Dec 2023

Abstract

This research aims to describe the process to develop religious tourism to increase the village economic productivity by a Village-Owned Enterprises (BUMDes) of Nyatnyono Village. The village owns a local religious and cultural legacy that are potential for religious tourism sector and sustainable economic reservoir. In order to gain a deep understanding of the process, this research employed qualitative-descriptive approach. Data were collected through interviews with local stakeholders, field observations, and analysis of related documents. The research finds that Nyatnyono Village, as a religious tourism destination, has various religious sites that are attractive to tourists so that they can encourage the community’s economic productivity. It creates a new dimension for a holistic work culture and community economic independence; and depicted in the management of village terminals, parking areas, charity boxes, and the sale of various local products, all managed under the auspices of Village-Owned Enterprises (BUMDes). However, there are also several obstacles in the process to develop a religious tourism in the village, such as inadequate infrastructure, lack of community knowledge and skills in tourism management, and a lack of effective promotion and marketing. Strategies that include active collaboration with related parties, such as local governments, religious communities and community leaders are still needed.Keywords: BUMDES, Community Productivity, Religious Tourism Villages.

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