Pengaruh Trend Fashion dan Gaya Hidup terhadap Perilaku Konsumtif pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam IAIN Kerinci

Patria, Neli
Nisa, Panisa Hikmatun

EKONOMIS : Journal of Economics and Business
Vol 8, No 2 (2024): September

The aim of this research is to determine the consumptive behavior of IAIN Kerinci Islamic Economics and Business students as consumers in relation to fashion trends and lifestyle choices. The quantitative data collection procedure for this research is in the form of a questionnaire. Participants in this research were students from the class of 2020 from the 2020 sharia economics study program. The analysis method used traditional hypotheses, t tests, coefficients of determination, and the use of multiple linear regression analysis. The results of this research show that simultaneously and partially there is a significant influence between fashion trend and lifestyle variables on the consumptive behavior of students at the Faculty of Economics and Islamic Business, IAIN Kerinci, amounting to 80.3%.