Pengaruh Literasi Keuangan dan Motivasi Investasi terhadap Minat Berinvestasi Mahasiswa di Kota Cimahi

Nurhaliza, Rahma
Simatupang, Frido Saritua

EKONOMIS : Journal of Economics and Business
Vol 8, No 2 (2024): September

This research aims to determine the influence of financial literacy and investment motivation on interest in investing in Cimahi City. The research method used is a quantitative method. The population in this study were all students who live in Cimahi City. The sampling technique in this research was non-probability sampling using the G-Power tool and obtained a sample size of 107 respondents. Multiple regression analysis was used, so the research results revealed that simultaneously and partially financial literacy and investment motivation had a significant and positive effect on students' investment interest in Cimahi City.