Tepis Wiring : Jurnal Pengabdian Masyarakat
Vol 3 No 1 (2024): Tepis Wiring: Jurnal Pengabdian Masyarakat

Implementasi Digital Marketing Produk Batik Ngangkrik-Madiun sebagai Solusi Komunikasi Pemasaran Modern

Riyanto, Slamet (Unknown)
Aziz, Muh Nur Luthfi (Unknown)
Latjuba Sofyan STT (Unknown)
Yuda, Yoga Prisma (Unknown)



Article Info

Publish Date
26 Apr 2024

Abstract

The purpose of this activity is to find out the implementation of digital marketing for Batik Ngangkrik products as a form of modern marketing communication solutions. The forms of this activity include product photos, online store creation, dissemination of the use of digital marketing and promotions in the form of digital content. The results of this activity indicate that digital marketing activities for Ngangkrik batik products have not yielded significant results in supporting the marketing and sales of batik products. This is because the intensity of promotion through digital content on social media has not run optimally. In addition, the community service team still has difficulty identifying or highlighting the product value of Ngangkrik batik. Furthermore, it is necessary to carry out promotional activities by creating various digital content by utilizing paid Ads on social media

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Journal Info

Abbrev

tipiswiring

Publisher

Subject

Humanities Environmental Science Public Health

Description

Jurnal Pengabdian Masyarakat: Tepis Wiring diterbitkan oleh Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat dengan ISSN 2963 - 199X - secara berkala dua kali dalam setahun di periode April dan Oktober. Jurnal Pengabdian Masyarakat: Tepis Wiring bertujuan untuk menyebar luaskan hasil ...