Proceeding International Seminar of Islamic Studies
INSIS 6 (February 2024)

THE ROLE OF E-COMMERCE IN BUSINESS DEVELOPMENT IN MSMEs IN THE EAST MEDAN REGION

Ananda, Runi (Unknown)
Fitri, Ridatul (Unknown)
Azwabi, Hariz Madani (Unknown)
Hayati, Isra (Unknown)

Article Info

Publish Date
15 Sep 2024

Abstract

This research aims to determine the role of e-commerce in business development in MSMEs in the East Medan region. The research approach used is a qualitative approach. The data sources used are through observation and interviews, descriptive data analysis techniques. Respondents in the research were conducted by conducting interviews with MSME owners in the East Medan District. The results of this research show that the role of e-commerce for MSMEs, it is able to increase MSME business income with ease of digital transactions, making it easier for consumers to make transactions, making it easier to market business products and being able to expand market access . Obstacles in implementing e-commerce on the security of personal information data of MSMEs.

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Journal Info
Proceeding International Seminar of Islamic Studies
Website

Abbrev

insis

Publisher

Universitas Muhammadiyah Sumatera Utara

Subject

Religion Arts Astronomy Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Mathematics Physics Other

Description

Proceeding International Seminar of Islamic Studies, published by the Faculty of Islamic Religion, University of Muhammadiyah Sumatera Utara (UMSU), Medan, Indonesia, which includes articles on the scientific research field of Islamic studies and Islamic education, Islamic law, and Islamic ...