Cross-Border Journal of Business Management
Vol. 4 No. 2 (2024): Cross-Border Journal of Business Management

ANALISIS PENGARUH PRODUK HALAL TERHADAP LOYALITAS PELANGGAN DI INDUSTRI MAKANAN

Mitra Cahya Jaweda, Priya (Unknown)
Darmawan, Donny (Unknown)

Article Info

Publish Date
13 Aug 2024

Abstract

This paper discusses the analysis of the influence of halal products on customer loyalty in the food industry. Halal products are becoming a major concern in the food industry, especially with increasing consumer demand for products that comply with halal principles. This research aims to analyze the extent to which the presence of halal products influences customer loyalty. The research method used is a survey by distributing questionnaires to respondents who are consumers of halal food products. Data analysis was carried out using relevant statistical techniques. It is hoped that the research results will provide insight into the importance of halal products in building and maintaining customer loyalty in the food industry

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Journal Info
Cross-Border Journal of Business Management
Website

Abbrev

cbjbm

Publisher

Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Cross-Border Journal of Business Management Focuses in any related disciplines of research on Business Management science. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal ...