Obor: Oikonomia Borneo
Vol. 5 No. 2 (2023): Oktober

PRESEPSI KONSUMEN TERHADAP PENGGUNAAN LOGO HALAL PADA PRODUK UMKM DI KOTA SAMARINDA

Rachim, Reslianty (Unknown)
Zulkifli, Zulkifli (Unknown)
Rachim, Abdul (Unknown)

Article Info

Publish Date
10 Oct 2023

Abstract

The aim of this research is to provide an understanding or meaning of the importance of the halal logo on MSME products. The data analysis method used in this research is three types of activities, namely data condensation, presenting data (data display), and drawing conclusions or verification (conclusion drawing and verification). The results of research using observations, questionnaires and interviews state that it is very important to implement halal certification in Samarinda City. Study to realize certainty of halal products for the Muslim community.

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Journal Info
Obor: Oikonomia Borneo
Website

Abbrev

oikonomia

Publisher

Universitas Widya Gama Mahakam Samarinda

Subject

Economics, Econometrics & Finance

Description

Oikonomia Borneo (OBOR) adalah jurnal ilmiah yang diterbitkan oleh Fakultas Ekonomi Universitas Widya Gama Mahakam Samarinda. Jurnal terbit secara berkala dua kali setahun pada bulan April (periode November-April) dan Oktober (periode Mei-Oktober). Jurnal diterbitkan sebagai media untuk ...