Sains: Jurnal Manajemen dan Bisnis
Vol 16, No 2 (2024)

Ekplorasi 'Efek Wow': Daya Tarik Wisata dan Kualitas Pelayanan Memicu Niat Kunjungan Kembali

Ramadhan, Bayu (jenderal soedirman university)
Hidayah, Asmi Ayuning (Universitas Jenderal Soedirman)



Article Info

Publish Date
30 Jun 2024

Abstract

This research aims to explore the extent of the influence of tourist attraction and service quality on the intention to revisit, mediated by satisfaction. The research focuses on visitors to local tourism sites in Banyumas Regency. It employs a quantitative approach by distributing questionnaires to 121 respondents via Google Form. Respondents were selected based on specific criteria or characteristics, namely, aged between 17-40 years old and have visited at least one tourist destination in Banyumas Regency within the last year. Based on the analysis conducted using SEM AMOS, it was found that tourist attraction influences the intention to revisit but does not affect visitor satisfaction. Meanwhile, service quality influences visitor satisfaction but does not affect the intention to revisit. Visitor satisfaction can influence the intention to revisit. However, visitor satisfaction does not mediate either tourist attraction towards the intention to revisit or service quality towards the intention to revisit.

Copyrights © 2024






Journal Info

Abbrev

jsm

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Journal of Management and Business is a journal containing scientific articles on financial management, marketing management, human resource management, operational management, strategic management, good corporate governance, business, management information systems, organizational behavior, and ...