Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing Pada Cafe Senja Coffee

Agum Murtaib
Ersha Wiriani Safitri
Putri Dasti S Harahap
Sarifah Aini
Yolanda Citra
Dian Puji Puspita Sari

Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Vol. 3 No. 4 (2024): Oktober : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen

The purpose of this research is to examine the marketing tactics used by Cafe Senja Coffee to increase its competitiveness compared to other cafes. This research uses a qualitative descriptive methodology, collecting data through observation, documentation and interviews. The findings of this study show how good Cafe Senja Coffee's marketing approach is in promoting its products and improving their quality. To maintain business growth and competitiveness, Cafe Senja Coffee continues to strive to improve its marketing plan.