Strategi BNI Menjadi Bank Kampus dalam Era Digital

Putri Melinda Silfiana
Adinda Martha Rahayu
Irfadella Fauzia

Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya

Digital transformation is a process that organizations implement to integrate digital technology in all areas of business. This process influences the way organizations provide services to consumers. Digital transformation has changed the banking sector, including Bank BNI. This research analyzes the role of digital technology in BNI Mobile Banking services. With quantitative methods, data is collected through questionnaire surveys to measure user satisfaction. The results show that the majority of customers are satisfied with the service and ease of use of BNI digital facilities such as mobile banking and internet banking, which meet their needs.