Online Shopping Intentions Of Tiktokshop Consumers: The Influence Of Consumer Privacy and Shopping Enjoyment Study in Department Management of Universitas Simalungun

Saragih, Liharman
Ginting, Fauziah Aftitah
Haidir, Sharla Nasyawa
Rahayu, Elwi Sri
Harahap, Dwi Putri Aisyah
Okista, Rizky

ProBisnis : Jurnal Manajemen
Vol. 15 No. 3 (2024): May-June: Management Science

In this study, researchers made a study entitled "Online Shopping Intentions Of Tiktokshop Consumers: The Influence Of Consumer Privacy On Shopping Enjoyment In E-Commerce". The purpose of this study is to determine the relationship between consumer privacy and shopping satisfaction in TikTokshop E-Commerce Study in Department Management of Universitas Simalungun. This study shows that the shopping_enjoyment (X1) and consumer_privacy (X2) variable can explain its effect on the Enjoyment (Y) variable by 71.6%. The F test show that both variable (shopping_enjoyment, consumer_privacy) can effect simultan to the online_shopping_intention. The T-test show that both of variable have value of 0.00. it means that the shopping_enjoyment (X1) and consumer_privacy (X2) have a significant effect to the online_shopping_intention in tiktok shop