Jurnal Sinar Manajemen
Vol. 11 No. 1: Maret 2024

Marketing Strategies Applied in Hotel Vasaka Makassar in Rising the Number of Destinations

Mujahid (Unknown)
Syamsul Riyadi (Unknown)
Nasyirah Nurdin (Unknown)
Devita Taruk La’bi (Unknown)

Article Info

Publish Date
21 Mar 2024

Abstract

This research aims to determine the marketing strategies applied at Hotel Vasaka to increase the number of visitors. The study was conducted at the Vasaka Hotel. The survey period ranges from July to August 2023, using qualitative methods. The survey results showed that the strategy used by Hotel Vasaka is through the products and facilities available at the hotel, the prices offered are quite affordable, and the strategic location and the promotion used are offline and online strategies.

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Journal Info
Jurnal Sinar Manajemen
Website

Abbrev

JSM

Publisher

Universitas Muhammadiyah Palu

Subject

Economics, Econometrics & Finance

Description

Jurnal Sinar Manajemen, an electronic international journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management, accounting and economic. This journal encompasses original research articles, review ...