<![CDATA[This research discusses three main things, namely the polite language forms of presidential candidates in the first debate, the types of politeness strategies of presidential candidates in debates, and the social phenomenon of the forms and types of politeness used by presidential candidates. The data source is an official video from the general election commission (KPU) entitled First Debate of Presidential Candidates for the 2024 Election on YouTube which is located at https://www.youtube.com/watch?v=yNO0YS846kU. The data is in the form of utterances containing polite acts from the three presidential candidates. This research uses a qualitative study framework with a pragmatic approach, especially politeness theory. The method used is listening, free speech. To make analysis easier, this method is supported by note-taking techniques. Data analysis was carried out through four stages, namely data collection, data reduction, data presentation followed by the conclusion of the research results. The research results show that 1) the form of politeness that dominates the debate is positive politeness. Negative politeness and false politeness have equal dominance. Overt politeness did not appear in the debate; 2) the strategy that often appears is the strategy of greeting with a system of familiarity, promises and thanks; 3) The social phenomenon that emerged from these two meetings was that the contestants paid their respects by acknowledging the existence of the presidential candidates. This recognition is reduced to a greeting strategy to show closeness, deliver political promises, and convey words of thanks to other parties.]]>
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