Pengaruh Return On Asset (ROA) Dan Return On Equity (ROE) Terhadap Harga Saham Dengan Nilai Perusahaan Sebagai Variabel Moderasi (Pada Studi Kasus Perusahaan Industrial Goods Tbk yang terdaftar di Bursa Efek Indonesia 2020-2022)

Risada Elfi
Ratnawati Raflis

JAKBS
Vol. 1 No. 4 (2024): Januari - Maret

This research aims to examine the effect of Return On Assets and Return On Equity on share prices which is moderated by company value. The population in this study are industrial goods manufacturing companies listed on the Indonesian Stock Exchange during the 2020 - 2022 period with 34 companies registered. The sample in this research was taken using purposive sampling and 20 companies were obtained and 60 samples met the criteria for determining the sample. This research was conducted on industrial goods companies listed on the Indonesian Stock Exchange using a quantitative approach. The technique used in this research is multiple linear analysis and moderated regression analysis (MRA) using SPSS version 21. The results of this research show that: (1) Return on Assets has a positive and significant effect on stock prices. (2) Return On Equity has a negative and significant effect on share prices. (3) Company value proxied by PBV is not able to strengthen the influence of ROA on share prices, this is because PBV has a negative and significant effect. (4) Company value proxied by PBV is able to strengthen the influence of company value on share prices positively and significantly.