Journal Integration of Management Studies
Vol. 2 No. 2 (2024)

Charting the Future of K-Pop: Navigating Globalization, Technological Innovations, and Cultural Dynamics in the Next Five Years

Rahadi, Raden Aswin (Unknown)
Hardjakaprabon, Raden Bayuningrat (Unknown)
Raihani, Atika Fatka (Unknown)
Putri, Alya Indira (Unknown)
Afgani, Kurnia Fajar (Unknown)



Article Info

Publish Date
17 Aug 2024

Abstract

This research explores the future trends of K-pop by analyzing the genre's trajectory in the context of globalization, technological innovations, cultural dynamics, and sustainability. The study provides a comprehensive understanding of the factors influencing K-pop's global expansion and the implications for various stakeholders, including music industry professionals, cultural analysts, and scholars of global pop culture. Through a descriptive and analytical research design, utilizing secondary data from existing literature, online resources, and industry reports, the study identifies key themes such as cultural hybridization, technological advancements, fan engagement, and ethical practices. The findings reveal that K-pop's success is driven by its ability to blend diverse cultural elements, leverage digital platforms and VR/AR technologies, foster participatory fan culture, and adopt sustainable practices. These insights offer theoretical, managerial, and practical implications for the future of the K-pop industry, highlighting the need for an integrative approach to understanding its global impact and sustainability.

Copyrights © 2024






Journal Info

Abbrev

JIMS

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Journal Integration of Management Studies (JIMS) is an academic journal in the field of business published by Integrasi Sains Media, Indonesia. This journal intends to foster and stimulate the exchange of scholarly thought on applied business research issues among professionals and academics ...