The Indonesian Journal of Community and Occupational Medicine
Vol. 4 No. 1 (2024): ijcom

Global Communication in Public Health and Community Medicine: A Cross-cultural Perspective and Social Change

Muchtar, Nurhaya (Unknown)



Article Info

Publish Date
31 Jul 2024

Abstract

This article discusses the importance of cross-cultural understanding in global health communication to achieve social change in community medicine and public health. The theories of Entertainment Education (EE) and Diffusion of Innovation (DOI) are utilized to promote behavioral change through mass media, particularly during the COVID-19 pandemic. The article highlights the importance of involving community members in health programs and addressing cross-cultural communication challenges. Additionally, it emphasizes the need for health communication training for practitioners and the understanding of public health complexities by communicators.

Copyrights © 2024






Journal Info

Abbrev

ijcom

Publisher

Subject

Health Professions Medicine & Pharmacology

Description

IJCOM publishes original research articles, expert opinion, consensus, literature and systematic review as well as commentary focusing on various streams of community health sciences and occupational medicine including health and safety sciences and researches, community and occupational nutrition, ...