Analysis The Impact Of Religiosity On The Intention To Pirate Digital Products In Indonesia

Dade Irwan Sunardi (Universitas Islam Indonesia)
Arif Hartono (Department of Management, Faculty of Business and Economic, Universitas Islam Indonesia)

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Vol 12 No 2 (2024): April

This study aims to test and analyze the impact of religiosity on the intention to commit digital product piracy by integrating religiosity, ethics, and the theory of planned behavior theories. The objects were websites and platforms (such as Bolasiar.com, IndXXI, Spotify, Netflix, Video, Telegram, and the like). This study uses primary data collected through an online survey of 200 respondents. This research uses a purposive sampling technique. The hypotheses proposed were tested using Structural Equation Modelling (SEM). This study shows that variables such as attitude, subjective norms, perceived benefit, and intrinsic religiosity have positively influence on intention to pirate digital products. By contrast, moral obligation has a negative impact.