JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Vol. 1 No. 3 (2024): Juli

PERAN AGEN TERHADAP PERMINTAAN ASURANSI JIWA SYARIAH (STUDI KASUS PADA PT. ASURANSI JIWA SYARIAH BUMIPUTERA)

Dini Vientiany (Unknown)
Naswa Aldira Putri (Unknown)
Yusra Lestari Harahap (Unknown)
Tamlija (Unknown)

Article Info

Publish Date
01 Jul 2024

Abstract

The role of agents in increasing the attractiveness of sharia insurance customers is the agent's involvement in expanding the market because agents can convince customers and make them interested in joining as sharia insurance participants through direct promotions. This research is a qualitative descriptive study. Data collection used in this research was carried out through triangulation (combination) of literacy in scientific articles, journals and magazines. The results of this research indicate that the lineage of the founder of PT. Bumiputera Sharia Life Insurance is a long-established national life insurance company.

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Journal Info
JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Website

Abbrev

jrme

Publisher

CV Kampus Akademik Publising

Subject

Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

Description

JURNAL RUMPUN MANAJEMEN DAN EKONOMI (JRME) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...