<![CDATA[Websites are an information medium that is becoming something that is needed in this era. Including the media within the campus environment. The problem is that the campus as a forum or place for student learning is considered less than optimal in presenting information on student learning activities. For example, library reference information, administration, important announcements, and other similar information. The current solution is that universities use social media platform communication media which are considered accurate, which actually adds to problems when the media is used not in accordance with its function, such as promotions, hoax information and irrelevant information. This causes the information to become too massive so that the level of accuracy and relevance is reduced. The author's solution is to optimize the search engine on the campus website platform to be used as an absolute information medium. So the information obtained will be more targeted and accurate. Starting from measuring the level of accuracy to the impact of the results will be discussed in this article. The technique used to measure accuracy is a quantitative technique consisting of the F-Measure and the Hellinger Method. As a result, the campus will know that to distribute related news, the campus can find out keywords that are considered strategic in every report on the media website.]]>
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