<![CDATA[The development of increasingly sophisticated banking technology has made the most of growth, therefore the study aims to analyze and identify service attributes in Nagari Mobile Banking, using the E-Servqual dimension and the Kano model is used to determine improvement priorities. Sampling uses non-probability sampling techniques and the method used is purposive sampling, the sample used is 100 respondents who are Nagari Mobile Bankink users. The results of research using E-Servqual show that there are 9 service attributes that have a negative value, so these attributes need to be improved and developed, in order to fulfill customer desires. While the results of the CS-Soefficient calculation show the highest better value of 0.66 with the Efficiency dimension, namely Mobile banking has a high level of data encryption, while the highest worse value of - 0.58 whith the Fulfillment dimension is that mobile banking can be trusted.]]>
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