Clean and Sustainable Production
Vol. 2 No. 1 (2024): January - June

The Effect of Product Availability and Pricing on Customer Loyalty mediated by Purchase Decision

Aulia, Elcyntha (Unknown)
Suci, Rahayu Puji (Unknown)
Intyas, Yekti (Unknown)
Iswari, Hanif Rani (Unknown)

Article Info

Publish Date
15 Jun 2024

Abstract

The approach in this research is in the form of quantitative descriptive research. This research uses primary and secondary data. The sample consisted of 45 egg resellers at UD. Sari Laut Blitar City using nonprobability sampling techniques. The research results show that: (1) Good product availability cannot increase customer loyalty (2) Good pricing cannot increase customer loyalty, (3) Good product availability can increase purchasing decisions (4) Good pricing can increase purchasing decisions, (5) Purchasing decisions made by egg resellers at UD. Sari Laut can increase customer Loyalty, (6) Purchasing decisions do not have a mediator role in the relationship between product availability and customer loyalty, (7) Increased purchasing decisions act as a mediator in the influence of pricing on customer loyalty.

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Journal Info
Clean and Sustainable Production
Website

Abbrev

csp

Publisher

PT. AHS Konsultan dan Pelatihan

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Clean and Sustainable Production is a peer-reviewed scientific journal that will publish twice a year in January and July. Clean and Sustainable Production is an open access journal that discusses wide and complete sustainable management processes (concept, modelling, production process, and ...