Jurnal Ilmiah Manajemen Kesatuan
Vol. 10 No. 1 (2022): JIMKES Edisi April 2022

Pengaruh Kualitas Pelayanan dan Sarana Pendukung Pelayanan Terhadap Kepuasan Nasabah Dalam Masa Pandemi COVID 19: Studi Kasus Bank BNI dan Bank BRI

Nurmayanti, Nora (Unknown)
Marpaung, Annaria Magdalena (Unknown)



Article Info

Publish Date
28 Apr 2022

Abstract

This study aims to determine the effect of service quality and service support facilitieson customer satisfaction during the COVID-19 pandemic. The purpose of this study is toexamine the effect of service quality and supporting facilities on customer satisfactionof Bank BRI and Bank BNI. The population used in this study were customers of Bank BNI and Bank BRI. The samplein this study were 100 respondents and used Non Probability Sampling technique. Theanalytical method used is quantitative analysis, namely multiple regression analysis.This analysis includes validation test and reliability test, multiple regression analysis, t test, f test, analysis of the coefficient of determination (R2) and correlation analysis. Based on the results of the T test, the Service Quality variable (X1) has a positiveinfluence on customer satisfaction (Y) while the Service Support Facility variable (X2)does not have a positive influence on Customer Satisfaction (Y). Based on the F test, itcan be seen that the Service Quality variable (X1) and the Service Support Facility (X2)variable simultaneously have a positive effect on Customer Satisfaction (Y). Adjusted Rsquare shows that 18.8% variation of Customer Satisfaction can be explained by thetwo independent variables in the multiple regression equation. While the rest isexplained by other variables outside the two variables. Keywords: Service Quality, Service Support Facilities, Customer Satisfaction

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Journal Info

Abbrev

jimkes

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI ...