Jurnal Ilmiah Manajemen Kesatuan
Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024

The Effect of Financial Literacy and Investment Motivation on Investment Interest

Gultom, Parapat (Unknown)
Wulandari, Annisa (Unknown)
Rahmadhina, Namira Mudrikah (Unknown)



Article Info

Publish Date
01 May 2024

Abstract

One of the challenges of the millennial generation in investing is the lack of knowledge about investment, because most of the millennial generation currently invest because of Fear of Missing Out (FOMO) not because they have their own motivation to invest. The aim of this research is to determine the influence of financial literacy and investment motivation on investment interest based on generational groups. The population in this paper is the Panca Budi Foundation academic community. This research uses a quantitative approach, with a sampling technique using a probability sampling method with a simple random sampling type. The number of samples in this research is 50. The type of data in this research is primary data obtained through questionnaires and secondary data obtained from journals and the official website of the Financial Services Authority and the Indonesian Stock Exchange. Based on data analysis and discussion, it can be concluded that financial literacy has a significant influence on investment interest, investment motivation does not have a significant influence on investment interest, generational groups do not moderate financial literacy but generational groups moderate investment motivation.

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Journal Info

Abbrev

jimkes

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI ...