INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Vol. 2 No. 7 (2024): July

BUSINESS DEVELOPMENT STRATEGY USING THE BUSINESS MODEL CANVAS APPROACH AT NH STUDIO IN SINJAI DISTRICT

Nanda Pratiwi (Unknown)
Agus Syam (Unknown)
Asma, Asmayanti (Unknown)

Article Info

Publish Date
11 Jun 2024

Abstract

This research aims to create a business development strategy by transforming the NH Studio business model in Sinjai Regency using the Business Model Canvas approach. The research method used is descriptive qualitative research using data collection methods through observation, in-depth interviews and documentation of a research object. Through interviews with stakeholders at NH Studio, conclusions were drawn based on several key aspects. The result of NH Studio's business development strategy is an increase in value in the nine elements of the Business Model Canvas resulting in new strategies ranging from Customer Segment to Cost Structure. Diversification of services is also recommended so that NH Studio is able to compete and overcome existing problems.

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Journal Info
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Website

Abbrev

ijle

Publisher

CV. Adiba Aisha Amira

Subject

Economics, Econometrics & Finance

Description

INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, ...