Business, Accounting and Management Journal
Vol. 2 No. 02 (2024): Business, Accounting and Management Journal

HARNESSING ARTIFICIAL INTELLIGENCE IN MODERN MARKETING: STRATEGIES, BENEFITS, AND CHALLENGES

Zangana, Hewa (Unknown)
Omar , Marwan (Unknown)
Ali , Natheer Yaseen (Unknown)

Article Info

Publish Date
11 Oct 2024

Abstract

In recent years, integrating Artificial Intelligence (AI) into marketing strategies has revolutionized the industry, providing businesses with unprecedented tools to analyze consumer behavior, personalize customer experiences, and optimize campaign performance. This paper explores the multifaceted impact of AI on modern marketing, highlighting key strategies businesses employ, the benefits realized through enhanced data analytics, automation, and customer engagement, as well as the challenges and ethical considerations accompanying AI adoption. By examining current trends and case studies, this study aims to provide a comprehensive understanding of how AI shapes the future of marketing, offering insights into best practices and potential pitfalls for marketers navigating this rapidly evolving landscape.

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Journal Info
Business, Accounting and Management Journal
Website

Abbrev

bamj

Publisher

PT Insains Scientific Publication

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The Business, Accounting and Management Journal (BAMJ) has the mission to distribute, in the academic national and international environment, the results of scientific research from researcher and collaborators by publishing studies of high theoretical and applied science. The area of research ...