ANDIL Mulawarman Journal of Community Engagement
Vol. 1 No. 3 (2024): ANDIL Mulawarman J Comm Engag

Penguatan Usaha Mikro, Kecil dan Menengah Melalui Edukasi Penentuan Harga Jual Dalam Menghadapi Persaingan Usaha

Yana Ulfah (Universitas Mulawarman)
Agus Setiawaty (Universitas Mulawarman)



Article Info

Publish Date
25 Sep 2024

Abstract

Micro, Small and Medium Enterprises (MSMEs) are businesses that are relatively stable and strong in today's high competition. Therefore, efforts to develop MSMEs are very important for the Indonesian economy. Unfortunately, this hope seems to encounter obstacles in the field, especially in terms of operational activities when determining the selling price of the products produced. This activity aims to support the strengthening of MSMEs by providing education about determining product selling prices to business actors. This activity was carried out using lecture methods and intense mentoring for MSME actors. This activity discovered the fact that selling prices were determined based on estimates or market prices alone without considering other important cost components in production. Through this activity, it is hoped that the obstacles faced by MSMEs in determining the right selling price can be resolved so that MSMEs can successfully face business competition and at the same time improve the community's economy.

Copyrights © 2024






Journal Info

Abbrev

ANDIL

Publisher

Subject

Humanities Environmental Science Public Health Social Sciences Other

Description

ANDIL Mulawarman Journal of Community Engagement (ANDIL Mulawarman J Comm Engag) merupakan jurnal Pengabdian kepada Masyarakat (PkM) yang diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) Universitas Mulawarman. Jurnal ini berisi tentang penerapan dan hilirisasi hasil-hasil ...