Jurnal Kewirausahaan dan Bisnis
Vol. 3 No. 2 (2021): Agustus

Workshop Literasi Penggunaan Media Sosial dalam Promosi UMKM di desa Karang Tengah Kabupaten Bengkulu Tengah

Rahayu, Novi (Unknown)
Yulyani, Cici (Unknown)
Tarnando, Mardi (Unknown)
Bilal, Anggi Mustafa (Unknown)
Andila, Andila (Unknown)

Article Info

Publish Date
30 Aug 2021

Abstract

Digital literacy is used to find, analyze, create and transmit information using technology. Based on the experience of several countries, the use of information technology has become one of the drivers of economic development, especially in rural areas. ICT utilization is considered effective in reducing community migration from villages to cities and increasing Micro, Small and Medium Enterprises (MSMEs) in the village. The existence of MSMEs itself can support the development of tourism in the village. This PKM is organized to help overcome problems related to increasing digital literacy competencies to improve MSME promotion in the aspect of digital marketing communication strategies.

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Journal Info
Jurnal Kewirausahaan dan Bisnis
Website

Abbrev

JKB

Publisher

Universitas Dehasen Bengkulu

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Description

Jurnal Kewirausahaan dan Bisnis include original research articles, and reviews on a diverse topic: Marketing Management Financial Management Business Management Strategic Management Entrepreneurship and Ethics Entrepreneurship and Administration Entrepreneurship Education Corporate Entrepreneurship ...