Ekonomi Keuangan Syariah dan Akuntansi Pajak
Vol. 1 No. 3 (2024): Juli : Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak

Pengaruh Rating dan Ulasan Pelanggan di E-commerce Terhadap Keputusan Pembelian Skincare Somethinc pada Konsumen di Prambon

Imamatuz Zakiyah (Unknown)
Afifatus Sholikhah (Unknown)
Ummi Lathifatus Sholichah (Unknown)
Nur Qomariyah (Unknown)
Nuriya Sinta Dewi (Unknown)
Heni Nur Aidah (Unknown)
Sandy Bramantyo (Unknown)

Article Info

Publish Date
11 Jun 2024

Abstract

The evolution of technology has changed consumer behavior, especially in terms of online shopping in e-commerce, which has resulted in marketplace platform competition increasing significantly. This study aims to examine the effect of customer ratings and reviews on purchasing decisions on Somethinc skincare products in Prambon sub-district, Sidoarjo Regency. This research adopts quantitative methods. Data were analyzed using SPSS software. The results showed that there was a positive and significant influence between ratings on purchasing decisions, as well as customer reviews also showed a positive and significant influence on purchasing decisions for Somethinc products in e-commerce.

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Journal Info
Ekonomi Keuangan Syariah dan Akuntansi Pajak
Website

Abbrev

EKSAP

Publisher

Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Subject

Economics, Econometrics & Finance Mathematics Other

Description

Ekonomi Keuangan Syariah dan Akuntansi Pajak (EKSAP) merupakan jurnal yang dikhususkan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Riset Ekonomi dan Akuntansi Indonesia. Jurnal ini terbit 4 kali dalam setahun yaitu pada bulan Januari, April, Juli, dan Oktober. Misi Ekonomi Keuangan ...