Jurnal Ilmiah Nusantara
Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara

Optimalisasi Legalitas dan Pemasaran dalam Mendukung Pertumbuhan UMKM (Studi Kasus Pada UMKM di Kecamatan Sawahan Surabaya)

Maura Nathasya Audina Hidayat (Unknown)
Rida Perwita Sari (Unknown)

Article Info

Publish Date
19 Jul 2024

Abstract

This research aims to analyze efforts to optimize legality and marketing in supporting the growth of MSMEs (Micro, Small, and Medium Enterprises) in Sawahan District, Surabaya. MSMEs with complete legality can more easily participate in these events, potentially boosting their visibility and product sales. The data for this research was obtained through in-depth interviews and direct observations, providing a comprehensive view of the challenges and opportunities faced by MSMEs in Sawahan District. Data analysis shows that while obtaining an NIB is relatively easy with assistance from related agencies, acquiring a halal certificate remains a significant challenge due to complex procedures.

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Journal Info
Jurnal Ilmiah Nusantara
Website

Abbrev

jinu

Publisher

CV Kampus Akademik Publising

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

JURNAL ILMIAH NUSANTARA (JINU), adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Kampus Akademik Publising .Jurnal Ilmiah Nusantara ( JINU) merupakan platform publikasi jurnal Karya suatu hasil penelitian orisinil atau tinjauan Pustaka yang ditulis oleh dosen atau ...