Jurnal Ilmiah Nusantara
Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara

PENGARUH VARIAN PRODUK DAN SOSIAL MEDIA INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN DI KEDAI TEMAN CERITA TENTE

Atika Apriana (Unknown)
Sri Ernawati (Unknown)

Article Info

Publish Date
26 Jul 2024

Abstract

A purchasing decision is a final decision that a consumer has to purchase a good or service with various certain considerations. This research aims to determine the influence of product variants and Instagram social media on purchasing decisions at Kedai Teman Berita Tente. The results of this research show that product variants do not have a significant effect on purchasing decisions, while Instagram social media has a significant effect on purchasing decisions.

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Journal Info
Jurnal Ilmiah Nusantara
Website

Abbrev

jinu

Publisher

CV Kampus Akademik Publising

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

JURNAL ILMIAH NUSANTARA (JINU), adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Kampus Akademik Publising .Jurnal Ilmiah Nusantara ( JINU) merupakan platform publikasi jurnal Karya suatu hasil penelitian orisinil atau tinjauan Pustaka yang ditulis oleh dosen atau ...