<![CDATA[The purpose of this research is to analyze the effects of profitability, liquidity, and dividend policy on firm value in consumer goods companies that listed at the Indonesian Stock Exchange during 2018-2021. This research was conducted using a purposive sampling method with a total sample of 19 companies. This research was conducted using secondary data obtained from the financial statements contained on the website www.idx.com. The data processing technique uses multiple linear regression analysis and processed by Eviews 12.0 program. The results of this reseach indicate that profitability, liquidity, and dividend policy simultaneously have a significant effect on firm value. Partially, profitability has a significant and positive effect on firm value, but liquidity and dividend policy have no significant effect on firm value. Implication of this study is the company should pay attention to the ratios that affect firm value, so that will provide a positive signal for investor.]]>
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