Meyarsa:Jurnal Ilmu Komunikasi dan Dakwah
Vol. 5 No. 1 (2024)

Literasi Dakwah Digital pada Akun Media Sosial Instagram Nahdlatul Ulama @nuonline_id

Ikrom, Zulfikar (Unknown)
Nugraha, Muhammad Fauzan (Unknown)



Article Info

Publish Date
30 Jun 2024

Abstract

This research aims to analyze digital da'wah literacy carried out by the Instagram account @nuonline_id. Using descriptive qualitative methods and agenda setting theory, this research examines how these accounts utilize social media platforms to spread Islamic messages. The research results show that the @nuonline_id account has succeeded in reaching 1.1 million followers and presents a variety of preaching content, ranging from quotes from Al-Qur'an verses and hadith to the latest news and health information. This content is packaged creatively and innovatively, utilizing Instagram features to attract the attention of the audience. This research concludes that digital da'wah literacy carried out by @nuonline_id is quite effective in spreading Islamic messages and reaching a wide audience.

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Journal Info

Abbrev

meyarsa

Publisher

Subject

Religion Arts Social Sciences

Description

MEYARSA is a peer-reviewed journal available in print (ISSN 2721-8082) and online (E-ISSN 2722-2918) and published twice a year. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the ...