PENG: Jurnal Ekonomi dan Manajemen
Vol. 2 No. 1 (2024): AGUSTUS 2024 -JANUARI 2025

Pengaruh Varian Menu, Harga dan Suasana Café Terhadap Kepuasan Konsumen di Kedai Retro Coffe

Garil Adiyat Maulana (Unknown)
Muhajirin (Unknown)
Muliyadin (Unknown)

Article Info

Publish Date
18 Aug 2024

Abstract

To determine the influence of menu variants, prices and café atmosphere on consumer satisfaction at Kedai Retro Coffee. (The type of research used in this research is associative. This research aims to determine the effect of menu variants, prices and cafe atmosphere on consumer satisfaction at Kedai Retro Coffee.  Based on the results of the analysis, it is known that F count is 13.556 > F table 3.09 and the sig value. 0.000 < 0.05 which means hypothesis H3 is accepted. It can be concluded that menu variants, prices and café atmosphere have a significant effect on consumer satisfaction at Kedai Retro Coffee.

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Journal Info
PENG: Jurnal Ekonomi dan Manajemen
Website

Abbrev

peng

Publisher

Lembaga Teewan Journal Solutions

Subject

Economics, Econometrics & Finance

Description

Mengusung moto "Sinergi Pengetahuan untuk Kemajuan Ekonomi" adalah jurnal peer-review yang fokus di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Kewirausahaan, Akuntansi, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal ...