Jurnal Ecoment Global: Kajian Bisnis dan Manajemen
Vol. 9 No. 2 (2024): Edisi Agustus 2024

The THE INFLUENCE OF ONLINE CUSTOMER REVIEWS AND ONLINE CUSTOMER RATINGS ON PURCHASE DECISION OF WARDAH PRODUCTS THROUGH THE SHOPEE MARKETPLACE

Erlyasari, Nova (Unknown)
Isnafahrani , Luthfia (Unknown)
Supriono, Supriono (Unknown)

Article Info

Publish Date
01 Aug 2024

Abstract

This research aims todetermine the influence of Online Customer Reviews and Online Customer Ratings on Purchase Decisions among consumers of Wardah products through the marketplace. The type of research used in this research is quantitative with an explanatory research approach. This research uses a non-probability sampling approach with purposive sampling technique. The population in this research is consumers of Wardah products who have used and purchased Wardah products through the Shopee marketplace in the past 6 months with 100 respondents. The data used in this research is primary and secondary data. The results of this research show that Online Customer Reviews and Online Customer Ratings have a significant effect on Purchase Decisions. Partially, these 2 independent variables have a significant effect on Purchase Decision.

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Journal Info
Jurnal Ecoment Global: Kajian Bisnis dan Manajemen
Website

Abbrev

EG

Publisher

Universitas Indo Global Mandiri

Subject

Economics, Econometrics & Finance

Description

The Ecoment is intended to be the journal for publishing articles reporting the results of research on business and management. The Ecoment invites manuscripts in the areas of finance, international business, management strategy, marketing, economics, risk, accounting, and insurance. The Ecoment ...