International Journal of Economics, Management and Accounting
Vol. 1 No. 3 (2024): September : International Journal of Economics, Management and Accounting

Implementation of the Marketing Strategy of PT Bintang Sayap Utama Malang in order to Expand Market Share

Sugeng Riani (Unknown)
Mulyono Mulyono (Unknown)
Dharmayanti Pri Handini (Unknown)

Article Info

Publish Date
05 Aug 2024

Abstract

This study aims to determine and analyze how the marketing strategy is carried out by PT. Bintang Sayap Utama in Malang in expanding market share. The data analysis technique used by the researcher is quantitative descriptive analysis used to determine the marketing mix, internal and external environment, using SWOT analysis, and to support the use of quantitative analysis in the IFE, EFE, IE, and AHP matrices. The results of the study indicate that the main priority criteria considered by experts in expanding market share is product development. The main priority alternative considered by experts in product development is to carry out distribution cost efficiency.

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Journal Info
International Journal of Economics, Management and Accounting
Website

Abbrev

IJEMA

Publisher

Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Topics in this journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operational Management, Supply Chain Management, Corporate Governance, Business Ethics, Management ...