Jurnal Dedikasi Masyarakat
Vol. 7 No. 2 (2024): Jurnal Dedikasi Masyarakat

"Beras Merdeka": Branding lokal yang memperkuat identitas produk beras merah Desa Salobukkang

Henny Setyawati (Unknown)
M. Ilham Akbar Sabri (Unknown)
Rusdi (Unknown)
Marshanda Yuwinancy (Unknown)
Adnan (Unknown)
Minahari (Unknown)
Chaeril Syafri (Unknown)
Dwi Pramesti. Y (Unknown)
Henra Malik (Unknown)
Su’da Al Muntazah (Unknown)

Article Info

Publish Date
10 Mar 2024

Abstract

This service aimed to enhance the value of local brown rice in Salobukkang Village through innovative packaging and marketing. Local farmers faced challenges in packaging and product differentiation. A unique product combining brown and white rice was developed, offering balanced taste and nutritional benefits. The "Beras Merdeka" brand was created to represent local quality. Vacuum-sealed packaging protected the product and extended its shelf life. A comprehensive marketing strategy, including village government support, was implemented. This resulted in increased product value and appeal. By combining traditional farming with modern packaging and marketing, this service contributed to sustainable agricultural businesses.

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Journal Info
Jurnal Dedikasi Masyarakat
Website

Abbrev

jdm

Publisher

Universitas Muhammadiyah Parepare

Subject

Environmental Science Social Sciences Other

Description

Jurnal Dedikasi Masyarakat menerbitkan artikel yang meliputi hasil-hasil pengabdian kepada masyarakat multidisiplin ilmiah yang mencakup permasalahan umum atau masalah yang terkait dengan program pemberdayaan masyarakat. Publikasi jurnal ini adalah hasil pemikiran konseptual atau gagasan berdasarkan ...