Jurnal Indonesia Sosial Teknologi
Vol. 5 No. 9 (2024): Jurnal Indonesia Sosial Teknologi

Innovation in Political Communication Strategy: A Qualitative Approach in Examining the Influence of Campaign Messages

Patricia Ruth (Universitas Diponegoro, Indonesia)

Article Info

Publish Date
16 Sep 2024

Abstract

This research investigates innovations in political communication strategies through a qualitative approach, focusing on the influence of campaign messages in the context of general elections in Indonesia. Through content analysis of campaign messages, this research identifies the main themes, framing strategies, and rhetoric used to influence voter perceptions. The findings of this research have practical implications for designing more effective campaign strategies, increasing more informed voter participation, and contributing new thinking to political literature and political marketing in Indonesia.

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Journal Info
Jurnal Indonesia Sosial Teknologi
Website

Abbrev

jist

Publisher

CV. Publikasi Indonesia

Subject

Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Indonesia Sosial Teknologi is a peer-reviewed academic journal and open access to social (Education, Economic, Law, Comunication, Management and Humaniora) and Technology . The journal is published monthly once by CV. Publikasi Indonesia. Jurnal Indonesia Sosial Teknologi provides a means for ...