Bina Bangsa International Journal of Business and Management
Vol. 2 No. 2 (2022): Bina Bangsa International Journal of Business and Management

The Effect of Digital Marketing on Increasing MSME Profits: Case Study: Ulubelu District

Pratama, Nando Rizky Arnando (Unknown)
Setiawan, Rahmat (Unknown)
Sanjaya, Vicky F (Unknown)

Article Info

Publish Date
30 Aug 2022

Abstract

This study aims to examine the effect of digital marketing on increasing MSME profits. The method used in this study using a questionnaire. The sample used in this study amounted to 35 respondents. The statistical test was carried out using PLS-based structural equalization modeling. the validity test uses a loading factor, while the reliability test uses Cronbach's alpha value, composite reliability and average variance extracted (AVE). All proposed hypotheses are supported and significant. The conclusion of this study is the effect of digital marketing on increasing MSME profits

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Bina Bangsa International Journal of Business and Management
Website

Abbrev

home

Publisher

Universitas Bina Bangsa

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Bina Bangsa International Journal of Business and Management (BBIJBM) is a peer-reviewed journal published three times a year (January-April, May-August, and September-December) by Master in Management Program, Faculty of Economics and Business, Universitas Bina Bangsa. BBIJBM is intended to be the ...