Bina Bangsa International Journal of Business and Management
Vol. 3 No. 2 (2023): Bina Bangsa International Journal of Business and Management

The Effect of Price and Service Quality on Customer Satisfaction at J Bross Computer Padang

Hidayati, Habibatul (Unknown)
Dandi, Dandi (Unknown)

Article Info

Publish Date
08 Aug 2023

Abstract

The research aimed to analyse the effect of price and quality service through the customer satisfaction at J Bross Computer Padang. The research used quantitative research, method with using accidential sampling by taking sample 96 respondents. The data analysis used in this research is the multiple regression analysis The result showed that the price and quality service have a positive and significant effect through the customer satisfaction

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Journal Info
Bina Bangsa International Journal of Business and Management
Website

Abbrev

home

Publisher

Universitas Bina Bangsa

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Bina Bangsa International Journal of Business and Management (BBIJBM) is a peer-reviewed journal published three times a year (January-April, May-August, and September-December) by Master in Management Program, Faculty of Economics and Business, Universitas Bina Bangsa. BBIJBM is intended to be the ...