Bina Bangsa International Journal of Business and Management
Vol. 3 No. 3 (2023): Bina Bangsa International Journal of Business and Management

The Effect of Store Atmosphere, Store Image and Servicescape on Purchase Decisions at Gramedia Padang Book Store

Abaharis, Henryanto (Unknown)
Afifa, Devi (Unknown)

Article Info

Publish Date
12 Dec 2023

Abstract

This study aims to determine the effect of the influence of Store Atmosphere, Store Image and Servicescape on Purchase Decisions at Gramedia Padang Bookstores. This research is quantitative research, the sampling method using accidental sampling technique with the number of respondents 100 people. The data analysis technique used in this study was multiple regression analysis. The results of this study indicate that Store Atmosphere has a positive and significant effect on purchasing decisions, Store Image has a positive and significant effect on purchasing decisions, and Servicescape has a positive and significant effect on purchasing decisions

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Journal Info
Bina Bangsa International Journal of Business and Management
Website

Abbrev

home

Publisher

Universitas Bina Bangsa

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Bina Bangsa International Journal of Business and Management (BBIJBM) is a peer-reviewed journal published three times a year (January-April, May-August, and September-December) by Master in Management Program, Faculty of Economics and Business, Universitas Bina Bangsa. BBIJBM is intended to be the ...