Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi
Vol. 1 No. 2 (2024): December

The Influence Of Product Completeness And Product Quality On Purchasing Decisions At Toko Kusen Beton Semoga Jaya

Pramesti, Nabila Ayu (Unknown)
Lestari, Suci Putri (Unknown)
Risana, Dudu (Unknown)

Article Info

Publish Date
04 Oct 2024

Abstract

The purpose of this study was to determine and analyze the effect of product completeness and product quality on purchasing decisions at Toko Kusen Beton Semoga Jaya. The research method used is the survey method, with a sample of consumers with a total of 100 respondents. The data analysis tool used is multiple linear regression using SPSS version 25. Simultaneously product completeness and product quality have a significant effect on purchasing decisions at Toko Kusen Beton Semoga Jaya. Partially product completeness does not have a significant influence on purchasing decisions. Partially product quality has a significant influence on purchasing decisions.

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Journal Info
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi
Website

Abbrev

EMBA

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, Business and accounting, including but not limited to: Management Science Marketing Financial management Human ...