Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen
Vol. 11 No. 1 (2024): Jurnal Riset Manajemen

FAKTOR YANG MEMPENGARUHI NIAT PENGGUNAAN APLIKASI DOMPET DIGITAL SECARA BERKELANJUTAN OLEH GENERASI Z

Fahlevi , Renza (Unknown)
Aidnilla Sinambela, Fitriana (Unknown)



Article Info

Publish Date
25 Jan 2024

Abstract

This research aims to analyze variables that have an influence on continuous intention and intention to recommend e-wallet applications. The dependent variables are perceived ease of use, perceived usefulness, trust and social influence. The research sample size was 239 respondents. Data is processed using the PLS application. The research results explain that the trust and social influence variables have a significant influence on continuous intention and intention to recommend, while the perceived ease of use variable does not have a significant influence on continuous intention. The perceived usefulness variable has an influence on continuous intention, but the perceived usefulness variable has no influence on the intention to recommend. The research results will contribute to e-wallet companies in understanding the behavior of Gen Z e-wallet users and creating company business strategies.

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Journal Info

Abbrev

jrm

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Riset Manajemen (JRM) Topics covered include, but not strictly limited to:Focus & Scope Jurnal Riset Manajemen (JRM) Topics covered include, but not strictly limited to: 1. Business and management strategy 2. Marketing management 3. Operations management 4. Finance and investment management ...