Jurnal Riset Akuntansi dan Bisnis Indonesia
Vol 3 No 2 (2023): Jurnal Riset Akuntansi dan Bisnis Indonesia

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA KAMPUS STTA YOGYAKARTA

Yenni Kurnia Gusti (Program Studi Manajemen STIE Widya Wiwaha)
Shaliha Nafsul Muthmainatu Rohmatulloh (Program Studi Manajemen STIE Widya Wiwaha)



Article Info

Publish Date
28 Jun 2023

Abstract

His study aims to analyze the dimensions of Service Quality on Student Satisfaction at STTA Yogyakarta. The population in this study were students of the Electrical Engineering Study Program with a total of 66 respondents as samples in the study. This research method uses quantitative methods in the form of a questionnaire. The tool used to analyze the research data is multiple linear regression. Validity test which shows that the statement in this study is valid, while the reliability test using Cronbach Alpha is declared reliable. Based on the research, the results of the t test show that the physical evidence variable has a significant effect on customer satisfaction with a sig value of 0.047 less than 0.05, the reliability variable has a significant effect on customer satisfaction with a sig value of 0.041 less than 0.05, the responsiveness variable has a significant effect on customer satisfaction with a value of sig 0.031 less than 0.05, the assurance variable has a significant effect on customer satisfaction with a sig value of 0.024 less than 0.05, the empathy variable has a significant effect on customer satisfaction with a sig value of 0.044 less than 0.05. So partially the variables of physical evidence, reliability, responsiveness, assurance and empathy have a significant effect on satisfaction.

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Journal Info

Abbrev

jrabi

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus & Scope Jurnal Riset Akuntansi dan Bisnis Indonesia Topics covered include, but not strictly limited to: 1. Business and management strategy 2. Marketing management 3. Operations management 4. Finance and investment management 5. Entrepreneurship 6. Organisational behaviour and people ...