Jurnal Riset Akuntansi dan Bisnis Indonesia
Vol 3 No 4 (2023): Jurnal Riset Akuntansi dan Bisnis Indonesia

PERAN VARIABEL MEDIASI KEPUASAN PELANGGAN PADA PENGARUH IKLAN BERBASIS MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI ULANG MIE GACOAN DI YOGYAKARTA

Hartanti, Niken (Unknown)
Mathori, Muhammad (Unknown)

Article Info

Publish Date
28 Dec 2023

Abstract

This study aims to analyze the influence of instagram social media-based advertising on repurchase intention with customer satisfaction as a mediating variabel. The sample in this study were 120 people with a purposive sampling technique which is part of the non-probability sampling. The method used in this study is structural analysis using variance-based aquation modeling, namely partial least squares. The result of this study : instagram social media advertising significantly effect on customer saticfaction variabel. Customer saticfaction significantly influence repurchase intention variabel. Instagram social media have no effect on repurchase intention. Customer satisfaction acts as a mediating effect of instagram social media advertising on repurchase intention.

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Journal Info
Jurnal Riset Akuntansi dan Bisnis Indonesia
Website

Abbrev

jrabi

Publisher

Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus & Scope Jurnal Riset Akuntansi dan Bisnis Indonesia Topics covered include, but not strictly limited to: 1. Business and management strategy 2. Marketing management 3. Operations management 4. Finance and investment management 5. Entrepreneurship 6. Organisational behaviour and people ...