Jurnal Riset Akuntansi dan Bisnis Indonesia
Vol 3 No 4 (2023): Jurnal Riset Akuntansi dan Bisnis Indonesia

PENGARUH HARGA, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN KONSUMEN

Fatimatul Nur Wahidah (STIE Widya Wiwaha)
Anisa Nur Rokhmah (STIE Widya Wiwaha)
Amelia Rismawati (STIE Widya Wiwaha)
Kartika Sugiarti (STIE Widya Wiwaha)
Nawang Maulida Kuswanto (STIE Widya Wiwaha)
Yenni Kurnia Gusti (STIE Widya Wiwaha)



Article Info

Publish Date
28 Dec 2023

Abstract

This research aims to find out how much influence price, service quality and promotion have on consumer satisfaction at Mie Gacoan Tamansiswa partially or simultaneously. The method used in this research is a quantitative method, where data collection uses a questionnaire. The sample in this study consisted of 101 respondents, where these consumers had purchased at Mie Gacoan Tamansiswa. The validity test shows that the statements in this research are valid, while the reliability test using Cronbach Alpha is declared reliable. This research uses multiple linear regression analysis. The results of the analysis show that: (1) price has a positive and significant effect on consumer satisfaction of 0.119. (2) service quality has a positive and significant effect on consumer satisfaction of 0.223. (3) Promotion has a positive and significant effect on consumer satisfaction of 0.289.

Copyrights © 2023






Journal Info

Abbrev

jrabi

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus & Scope Jurnal Riset Akuntansi dan Bisnis Indonesia Topics covered include, but not strictly limited to: 1. Business and management strategy 2. Marketing management 3. Operations management 4. Finance and investment management 5. Entrepreneurship 6. Organisational behaviour and people ...