Journal on Economics, Management and Business Technology
Vol. 2 No. 1 (2023): September: Economics, Management and Business Technology

The Impact of Corporate Social Responsibility Practices on Company Reputation in the Manufacturing Sector

Maxel Freydey (Unknown)
Kezia Frigita (Unknown)



Article Info

Publish Date
30 Sep 2023

Abstract

This research investigates the intricate relationship between Corporate Social Responsibility (CSR) initiatives and company reputation within the manufacturing industry. Through a mixed-methods approach encompassing quantitative surveys and qualitative interviews, the study delves into the multifaceted impact of CSR practices on various dimensions of reputation. Findings reveal a robust positive correlation between robust CSR engagement and favorable company reputation across stakeholders, including consumers, employees, and investors. The study underscores the significance of authenticity, transparency, and strategic alignment of CSR efforts with stakeholder expectations in shaping perceptions. Moreover, the research elucidates the relevance of CSR in influencing consumer behavior, driving employee satisfaction, attracting investment interest, and fostering long-term competitiveness. The alignment of findings with established management theories solidifies the theoretical foundations underpinning the CSR-reputation relationship. Recommendations derived from these insights offer actionable strategies for manufacturers to enhance their CSR initiatives, positioning them as socially responsible entities driving positive societal impact while securing a competitive edge in the manufacturing landscape.

Copyrights © 2023






Journal Info

Abbrev

JEMBUT

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Description

Journal on Economics, Management and Business Technology, is a Economics, Management and Business Technology published since 2022 by IHSA Institute. Journal on Economics, Management and Business Technology published 2 times a year (March and September), Each issue consists of a minimum of 5 ...