LITERASI KEUANGAN, PENGETAHUAN INVESTASI, MOTIVASI INVESTASI, DAN PERSEPSI RETURN PENGARUHNYA TERHADAP MINAT INVESTASI MAHASISWA (Studi Mahasiswa S1 FEB Universitas di Purwokerto: Universitas muhammadiyah Purwokerto dan Universitas Jenderal Soedirman Angkatan 2018-2020)

Akhmad Darmawan (Program Studi Manajemen S1 Fakultas Ekonomi dan Bisnis)
Amy Anjelina (Program Studi Manajemen S1 Fakultas Ekonomi dan Bisnis)
Fatmah Bagis (Program Studi Manajemen S1 Fakultas Ekonomi dan Bisnis)

Jurnal Akuntansi dan Pajak
Vol 24, No 1 (2023): JAP : Vol. 24, No. 1, Februari 2023 - Juli 2023

This study aims to analyze the effect of financial literacy, effect of investment, investment motivation, and return perception on student investment interest. The type of study is quantitative research. The sample selection in this study used a purposive sampling technique and the primary data obtained in this study using a questionnnaire with 333 respondents. The results of the analysis show that financial literacy, effect of investment, investment motivation, and return perception simultaneously has a significant effect on investment interest. Meanwhile, financial literacy, effect of investment, investment motivation, and return perception partially significant effect on investment interest. Keywords : Financial Literacy, Effect Of Investment, Investment Motivation, Return Perception, And Investment Interest.